FIVE LUXE - A 40-foot screen attached to a hotel in Dubai with some funky visuals…yes please


Blind pig brought me onboard to help them create two huge playful visuals for a 40-foot screen, attached to a hotel in Dubai.
For the first creative I was tasked with the ‘Pool Party’ creative, and obviously inflatable flamingos and disco balls come to mind. I animated, textured and lit the scene in Cinema4d, making use soft body dynamics.
For the second creative water, it consisted of two screens wrapped around the side of the hotel. This allowed us to really add depth to the content and I’m super please with how it turned out. I modelled, textured and lit the scene and a Houdini artist provided water simulations, which I then embedded in the environment.
Loads of fun animating these and exploring different routes and colour combinations.